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As partners, we want to ensure we’re building a foundation for success—which is why our engagements begin as 3-month projects. During this initial period, we aim to deliver an editorial strategy, content plan, and begin execution—providing you a clear roadmap for ongoing work.

Our general approach to how we work consists of three core parts:

👁️ 1. Discover unique insights.

We use our journalism background to help uncover stories through qualitative and quantitative research. Via competitive and market audits, we’ll identify marketing and messaging opportunities for thought leadership.

💻 2. Develop great stories.

We create your narrative. On behalf of Fortune 500 executives, our ghostwritten bylines, blogs, and podcasts have appeared in CNBC, Fast Company, Forbes, Wired, Techcrunch, and more.

👨‍🏫 3. Define success.

Success is measurable. We implement frameworks and benchmarkers to help iterate and optimize your storytelling to drive maximum results.

Services:

STRATEGY

• Messaging Audit: brand and competitor audit, helping understand and differentiate your messaging to inform storytelling
• Messaging Framework: through qualitative research and customer discovery, we’ll help define storytelling narratives for your unique messaging value propositions
• Executive platform: working with your executive, we’ll identify and uncover unique narratives that will differentiate their personal brand
• Content strategy: we’ll build a strategic plan for your content program outlining the right content formats, approaches, and channels to share your stories

EXECUTION